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About WeblisticAboutThe Weblistic solution leverages patent pending technology with more than 5 years of research & development and millions of dollars of investment. The technology is highly effective for managing thousands of keywords and ad copies, dynamic bid management for the best ROI, ad distribution on various channels and fine tuning of campaigns. It works off the advertising data that has been collected over the years for various local business categories. Founded by the team that helped pioneer local online advertising, Weblistic delivers cost-effective, high quality leads to local businesses using state-of-the-art search engine marketing. Weblistic takes the complexity out of local search marketing with a turnkey program that helps local businesses with all the elements required to enjoy online success. Weblistic's highly trained, in-market specialists and our advanced campaign management systems combine to let us customize and measure your campaign in ways no other partner can. HistoryLaunched in 2005, Weblisitic currently helps 1000's of businesses in 100's of categories in markets throughout the country. And we're rapidly expanding. The founders of Weblistic helped build YellowPages.com into one of the most visited destination directories on the Web. But, Weblistic's founders were fast to realize that search engines were making destination sites less important. They realized that to take full advantage of what the Web has to offer local businesses would have to dive into the complex world of search marketing. To do this well, local businesses would need help. Weblistic was created to make local search marketing accessible to tens of thousands of small and medium sized local businesses that, on the one hand, absolutely have to be on the Web, but on the other hand, don't have the time and resources to self-manage an effective online presence. Executive TeamKetan Shah, CEO Ketan Shah is a successful serial entrepreneur. Mr. Shah was CTO of YellowPages.com for 5 years, where he joined the company at founder level and played important roles in guiding technical teams, establishing YellowPages.com as a leading IYP, assembling multi-national teams, automating sales and operations and finalizing the sale of the company to SBC and BellSouth. Prior to Yellowpages.com, Mr. Shah was founder and CEO of Sales-Watch.com, which he merged with YellowPages.com in 2000. Before that, he worked for multiple start-ups. Mr. Shah has consulted for clients like Austin-Hayne, HP, BroadVision and Amgen. Stephen Baus, Executive Chairman Steve Baus is a senior operating executive and private equity investor focused on leading companies through high-growth and major transformation situations. He has a background in operations, corporate finance, development/M&A, and restructurings in the communications, software, and information technology service industries. Baus has served as Director, CEO and CFO for private and public companies. He has a proven track record of creating enterprise value through the design and execution of organic and inorganic growth strategies. Dick Larkin, President Dick Larkin joined Weblistic upon leaving Yellow Book USA (TransWestern Publishing), where he was Vice President - Internet. At TransWestern, Mr. Larkin managed WorldPages.com, the most profitable Internet Yellow Pages of any US directory publisher. WorldPages.com served over 205,000 local advertisers. Yellow Book acquired the company in 2005 for $1.6 billion. Prior to joining TransWestern Publishing, Mr. Larkin was Vice President of Professional Sales of RSI Home Products, a leading supplier to Home Depot and Lowes. Before that Mr. Larkin was Vice President, Sales and Marketing for GTE Interactive Media. He is the author of "Ringing Up Profits: Insider Secrets to Create Yellow Pages Ads that Make Customers Call" and publishes the Small Business Commando News electronic newsletter. Ivan Ivankovich, CFO Mr. Ivankovich has held several executive positions, including chief financial officer and executive vice president for YellowPages.com, vice president of portfolio operations for Platinum Equity, vice president of finance for HealthAllies, vice president of finance for Trivida Corporation, and corporate controller for Prime Matrix Wireless Communications. In addition, he started his career with Ernst and Young in their audit practice. He has played key roles in several corporate divestitures, which include the acquisitions of Kentrox from ADC, Altura Communications from Fujitsu, and Cemprus from Lucent. He has also led several successful divestitures and mergers, including the sale of YellowPages.com to Bell South and SBC as well as the sale of Trivida Corporation to Befree, Inc. Paddy Deshmukh, VP Product Development Paddy Deshmukh holds more than 16 years of experience in product development. Most recently, he managed products at YellowPages.com. Prior to Yellowpages.com, Mr. Deshmukh was at OneBuild where he developed enterprise software products for large manufacturing companies. Mr. Deshmukh has delivered solutions in high-tech, wireless and electric utilities industries. Earlier in his career, Mr. Deshmukh worked at Sabre (associated with American Airlines) where he developed Operations Research based flight scheduling optimization applications and implemented Internet based air-travel reservation systems for airlines around the globe. Jianping Zhu, VP Engineering Jianping Zhu has held multiple management and R&D positions for companies in the US, Canada and China. Most recently he lead an engineering team at YellowPages.com in Vancouver, Canada. Prior to that Mr. Zhu worked for ThinkMart Technologies, Phoenix Technologies, Shanghai Yin-Xin New Technology Development Co and Shanghai Institute of Satellite Engineering where he architected solutions for various industries using cutting edge technology. Mr. Zhu was given "The Scientific & Technological Achievement Award" by Ministry of Aerospace Industry, China, for his contribution in the design of satellite power subsystems. Kathy Tennant, VP Business Development Kathy Tennant comes to Weblistic after spending the past 7 years with E.W. Scripps Newspapers Division. Most recently she was Director of Online Advertising at KnoxNews.com, E.W. Scripps' flagship newspaper website in Knoxville, TN. Prior to her most recent role, she was Classified Multimedia Sales manager, managing real estate, employment and online sales teams for the Knoxville News Sentinel and KnoxNews.com. Her focus is on strategic initiatives which generate revenue and drive website traffic to local online businesses. Resources |
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